From the curator’s desk

Smokey Bear.

Smokey Bear desktop website design

Design notes / Smokey Bear

An illustrated campaign with a clear instruction

Reviewed by Aigars Silkalns
Reviewed 10 Nov 2026
Desktop + mobile

The illustrated forest scene surrounds a large wildfire-prevention message. Green information panels and the next advice section turn the character-led opening into an educational page. Pair a memorable campaign image with one specific action, then make practical guidance easy to reach. Mobile: Preserve the character and main instruction in the portrait crop; keep advice text outside decorative scenery.

Desktop Full size
Smokey Bear website on desktop
Mobile Full size
Smokey Bear website on mobile