From the curator’s desk

Polartec.

Polartec desktop website design

Design notes / Polartec

Technical materials introduced through a campaign

Reviewed by Aigars Silkalns
Reviewed 10 Nov 2026
Desktop + mobile

The desktop opening uses outdoor footage and concise campaign labels before moving into a fabrics section. The restrained header lets the image occupy most of the first view. Connect campaign storytelling to a clear materials index so visitors can move from the brand story to product information. Mobile: Keep promotional dialogs easy to close and preserve access to the fabrics navigation on a narrow screen.

Desktop Full size
Polartec website on desktop
Mobile Full size
Polartec website on mobile