Sey Coffee
SEY is a Brooklyn coffee roastery with a storefront built around its producing partners and seasonal coffees. A photograph of coffee cherries anchors the homepage, with compact uppercase labels and serif introductory copy. On mobile, the introduction and shop button move below the image onto a white background.
Separate imagery and shopping copy on mobile
Reviewed
Desktop places the introduction over the coffee photograph; mobile separates it into a white text block. This gives the shop button a consistent background on the narrow screen. The coffee collection then identifies selections by producer, variety or process, and country, providing more useful distinctions than product names alone.