Desktop + mobile reviewUse recognizable devices to explain a multi-platform product, then provide direct routes to the relevant platform rather than one vague start action.
A closer look
Basic Agency.
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A few more to get you thinking.
Desktop + mobile review
Desktop + mobile reviewShow a utility in the context where it will be used, and distinguish explanatory controls from the download action.
Desktop + mobile reviewUse a small number of representative workflow steps to make an automation service tangible without turning the hero into a full product manual.