I had just graduated from design school at the turn of the century and jumped into the volatile freelance world. I thought having a name that sounded well established would provide immediate street cred. I started getting some decent clients, picking up some hardware (Ice Awards) for the work which was subsequently published Rockport Publications and Applied Arts. I was on the national scene, noted as one to watch; Young Guns. I realized then that it would be the work that sets me apart from the competition.